Learn about the many different usages of the English phrase "roll out"
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| Chihiro: Chihiro here. |
| Daniel: Daniel here. Ready for Roll-Out |
| Chihiro: Hi everyone, I’m Chihiro, and welcome to EnglishClass101.com. |
| Daniel: With us, you’ll learn to speak English with fun and effective lessons. |
| Chihiro: We also provide you with cultural insights... |
| Daniel: And tips you won’t find in a textbook. What are we looking at in this lesson? |
| Chihiro: In this lesson, you will learn about the buzzword phrase “roll-out”. |
| Daniel: Don’t forget, you can leave us a comment on this lesson |
| Chihiro: So if you have a question... |
| Daniel: Or some feedback |
| Chihiro: Please leave us a comment. |
| Daniel: It’s very easy to do. Just stop by EnglishClass101.com |
| Chihiro: Click on comments, enter your comment and name, and that’s it! |
| Daniel: We’re really looking forward to hearing from you! |
| Daniel: What does it mean when a person or even a company announces that something is ready to be rolled out? |
| Chihiro: If you listen to or read a lot of English, you’ve probably heard this phrase before, especially if you are interested in business or technology. |
| Daniel: Definitely. Businesses announce that they are just about ready to roll out a new product. Or they might say they are preparing a website roll-out. |
| Chihiro: You probably already know the verb “to roll” means to |
| move as if on wheels. Wheels on cars, bicycles, trains and planes on the ground – they all roll. |
| Daniel: Exactly. The phrase “to roll out,” however, is more like rolling out a carpet. When you want to store a carpet, it's easy to roll up and put away. Then, when you want to use it again, you roll it out. |
| Chihiro: Yeah, this takes some time to do, so “to roll out” means to present something gradually, not all at once but over time. |
| Daniel: OK, Chihiro:, do we have an example? |
| Chihiro: We do. Recently we talked about Twitter the micro-blogging service. |
| Daniel: Yeah, we did. |
| Chihiro: They announced that they would roll out verified accounts for celebrities. What that means is accounts that have been proven to be real, not those run by fans or impostors. |
| Daniel: And impostors are people who are pretending to be these celebrities. |
| Chihiro: Um-hmm. |
| Daniel: So, okay. The verified Twitter accounts will be introduced to the public slowly, not all at once but over time, right? |
| Chihiro: Exactly. And anyone can roll out anything, but the phrase is usually kept for business use. A toy company can roll out a new toy, a web company can roll out a series of new websites. |
| Daniel: A video game company can roll out some new games and on and on and on. The possibilities are endless. You should note though that roll out can also function |
| as a noun. |
| Chihiro: Yeah, that’s right. The roll out of something, be it an advertising campaign or a series of products, means the gradual release of those things. |
| Daniel: So, a company CEO might say "Let’s try to get the roll out of these products started in three months." |
| Chihiro: Or a movie producer might be concerned with the roll out or the gradual release of the new film. |
| Daniel: For now, let’s turn our attention to another form of the phrase “roll out”. Have you ever heard of the phrase “rolling out the red carpet” as in “they really rolled out the red carpet when they heard that their boss was coming.” |
| Chihiro: Oh, that’s a good point. Earlier we talked about rolling out a carpet. What's the big deal about a red carpet? |
| Daniel: Red carpets are usually used for very important people, like presidents and celebrities. |
| Chihiro: Right, we often see red carpets when we watch the Grammy’s or the Oscars or other award shows. |
| Daniel: It's an actual red carpet that has been rolled out. This tradition goes back many centuries and was originally used for kings and queens or generals. |
| Chihiro: You can actually use “roll out the red carpet” and other red carpet phrases in your everyday English conversations too. |
| Daniel: Right, try this. “When you visit me I’m really going to roll out the red carpet.” |
| Chihiro: Or even, “Thanks so much for your hospitality. You really rolled out the red carpet for me.” |
| Daniel: A similar expression is the "red carpet treatment". This is also used when you are treated nicely. |
| Chihiro: Listeners, when was the last time somebody rolled out the red carpet for you? |
| Daniel: Please leave a comment! |
| Daniel: Let's take a look at the vocabulary for this lesson. |
| Daniel: What’s the first word? |
| Chihiro: gradually [natural native speed] |
| Daniel: change in a slow way |
| Chihiro: gradually [slowly - broken down by syllable] |
| Chihiro: gradually [natural native speed] |
| Next we have: |
| Chihiro: to store [natural native speed] |
| Daniel: to put away for later use, to place information in a |
| person's or computer's memory |
| Chihiro: to store [slowly - broken down by syllable] |
| Chihiro: to store [natural native speed] |
| Next we have: |
| Chihiro: to verify [natural native speed] |
| Daniel: to prove or to show that something is correct |
| Chihiro: to verify [slowly - broken down by syllable] |
| Chihiro: to verify [natural native speed] |
| And the next one: |
| Chihiro: to run [natural native speed] |
| Daniel: to operate or manage something |
| Chihiro: to run [slowly - broken down by syllable] |
| Chihiro: to run [natural native speed] |
| The next word is: |
| Chihiro: impostor [natural native speed] |
| Daniel: person who pretends to be someone else and deceives |
| others |
| Chihiro: impostor [slowly - broken down by syllable] |
| Chihiro: impostor [natural native speed] |
| Next we have: |
| Chihiro: celebrity [natural native speed] |
| Daniel: a famous person |
| Chihiro: celebrity [slowly - broken down by syllable] |
| Chihiro: celebrity [natural native speed] |
| The next word is: |
| Chihiro: campaign [natural native speed] |
| Daniel: activities done in order to achieve a particular result |
| Chihiro: campaign [slowly - broken down by syllable] |
| Chihiro: campaign [natural native speed] |
| Next we have: |
| Chihiro: big deal [natural native speed] |
| Daniel: a very important thing |
| Chihiro: big deal [slowly - broken down by syllable] |
| Chihiro: big deal [natural native speed] |
| The next word is: |
| Chihiro: tradition [natural native speed] |
| Daniel: a way of thinking or behaving that is shared within a |
| particular group or society |
| Chihiro: tradition [slowly - broken down by syllable] |
| Chihiro: tradition [natural native speed] |
| And the last word is |
| Chihiro: hospitality [natural native speed] |
| Daniel: kind and generous way of treating guests |
| Chihiro: hospitality [slowly - broken down by syllable] |
| Chihiro: hospitality [natural native speed] |
| Daniel: That just about does it for this lesson. |
| Chihiro: See you guys! |
| Daniel: Bye! |
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